Mulco is part of Jeweller Magazine Australia:
MEN’S WATCHES: CATCH UP ON NEW TRENDS AND DEMANDS
Posted July 25, 2016 | By Emily Mobbs • Editor
Mulco is one watch business that has entered the Australian market via the online route and is now looking to branch into jewellery and watch retail stores.
With a presence in more than 32 countries, Mulco Watch Australia CEO Richard Ramos says he is confident that the range – comprising Swiss movement, bold designs and vibrant colours – will be embraced by Aussie men.
“Men have become much more confident in wearing colours and diverse styles,” he states. “Previously, they would avoid doing so to preserve their masculinity but the stigmas surrounding men and fashion have become much more positive in all aspects so they feel far more comfortable branching out their style.”
Ramos notes that initial customer feedback shows 70 per cent of customers in Australia are purchasing a second watch within two months of purchasing their first: “They loved the brand and are starting to be loyal to Mulco. It’s a very similar scenario to what has happened in other markets.”
According to Ramos, the offering aims to break the paradigm of people wearing items that are “age appropriate”.
“People should focus on wearing something that expresses their personality and makes them feel amazing regardless of their age. We have had great success in challenging this status quo and spreading this positive message of self-expression across all age groups.”